The Good Gym encourages those already going for a run, to simultaneously run errands for those isolated and immobile in their neighbourhood. Whether it be for groceries, goods and/or just a pause for a friendly chat, it both motivates the runner and offers a helping hand for those who need it. Just brilliant.
via PSFK
Would love to see the brief or the path the agency took to get to this idea. You can imagine how an 'insight' like "one single moment/every second of the game can decide the future" could have been easily dismissed as glaringly obvious and generic. Proof that an insight need not be shiny and new nor necessarily profound to be powerful.
I won't go on about how brilliant it is.
But Gareth Kay has some interesting points about the campaign that aren't being talked about.
Wayne Rooney - What could happen after one wrong pass
Simple.
W+K London has created the Fairtrade Fortnight Big Swap. It's not about buying more stuff you don't need, but simply swapping the usual stuff you buy for Fairtrade stuff.
Whilst crowd-sourcing and music aren't a totally new combination, I love that you can see this music video for C-Mon & Kypski being produced one frame at a time, and contribute to it yourself. Nice..
Genius! Plug in the amount your steak costs at Expense A Steak, and you'll get a work-claim-friendly receipt to use:
Brilliant use of social media to launch Brammo's 100% electric powercycle 'Enertia' (the most energy efficient vehicle in the US). Brammo's director of product development Brian Wismann along with Dave Schiff of CP+B, have begun documenting a ten-day road-trip to meet and present it to the president. With zero budget they use couchsurfing.com to recharge their bodies - and recharge their bikes (about 35c worth of electricity).
Watch it all here. Or follow them on twitter here.
via Alex
Love love love this new campaign by Volkswagen dubbed 'The Fun Theory'.
A VW Initiative dedicated to the thought that something as simple as 'fun', is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.
One of the best uses of virals I think I've seen...
I know it's pretty lame for an ad person to be referencing Mad Men, but this pitch for Kodak's new slide projector on the show is seriously moving.
Can't embed due to AMC copyright - but watch it here.
I know it's not always possible, but it makes so much sense to actually use the product as the pitch itself.
Think how dull would this have been on powerpoint?
via adjoke
I've never actually met Julian of The Population (below). But like most people in Sydney Adland, I've not only heard of him, but twittered, shared a few emails with and... well, now become a fan of his on Facebook. He's one of those networked, cluey, digital whiz kids. And a nice one too.
So click here for the story of why Facebook is tattooed on his ass. No doubt these photos will be used as the token 'how social media has become a seamless part of Gen Y's lives' shot in powerpoint presso's for years to come:
Social facebook experiment by Honda - think six degrees of separation. Nice way to help Honda fans share, reflect and feel pride in the love.
via branddna
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